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If you are like most business owners, you do not want to deal with IT details. You want to focus your attention on achieving your long-term business objectives and managing your day-to-day business operations. You need a business partner like WAF Enterprises to manage part or all of your IT needs. Our services include:
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WAF Enterprises - Bookmark This Site!
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SSL Secured
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Our site is 256 bit SSL SECURED. SSL (Secure Socket Layer) is the industry standard for viewing and sending sensitive information on an internet browser. Click on the SSL image below see our site report.

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Website Design Colors
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When you pick the right colors for your website, you are doing much more than just making it appealing, you are creating a memorable brand.

85% of shoppers place color as a primary reason for why they buy a particular product.

80% increases in brand recognition when using color. Brand recognition directly links to consumer confidence.

There are 3 main colors you need to consider when you are designing your website:
  1. Choose a dominant color as your brand color
  2. Choose 1 to 2 accent colors to create a color scheme for your website
  3. Choose a background color to complete your design
 Dominant Color


The dominant website color should be your brand color. The color will help bring out certain emotions or feelings (passion, excitement, boldness) when people visit your website. The dominant color is the color you want your audience to remember when they think of products or services. If you already have a company logo, make sure one of the primary colors of your logo is used as your dominant color for your website.

Colors Type of Shoppers Venue
Red/Orange
Black
Royal Blue
Impulse Shoppers Fast Food
Outlet Malls
Clearance Sales
     
Navy Blue
Teal
Shoppers on a Budget Banks
Large Depart Stores
     
Pink
Sky Blue
Rose
Traditional Shoppers Clothing Stores

 Personality of Color


You can also use various colors to your advantage so you can attract the type of customer you want.

However, if you do not have a dominant brand color in mind yet, keep in mind, colors HAVE meaning. How to choose the right color for your website. Big companies do not pick their dominant color or brand colors by accident. The dominant or brand color is strategically chosen to be used as part of their branding and marketing initiatives. Different colors have the abilities to attract specific types of customers, and can even alter consumer behaviors.

      Green
      Represents wealth, health, tranquility, and nature.
      The easiest color for the eye to process, so it has relaxation effects. Green is the No. 2 most preferred color by both men and women.
Primary color green company logos

      Yellow
      Represents youthfulness, optimism, and cheerfulness.
      Often used to grab the attention of the audience. Yellow can put a strain on the eyes, so you want to use it sparingly.
Primary color yellow company logos

      Orange
      Represents friendliness, enthusiasm, and creativity.
      Promotes people to take action. Buy and Subscribe. Orange attracts impulse shoppers.
Primary color orange company logos

      Red
      Represents passion, energy, urgency, excitement, vibrancy and danger.
      Often used to create urgency for people to buy. Effective in triggering strong emotional reactions. Restaurants use it to stimulate appetite.
Primary color red company logos

      Purple
      Represents royalty, wealth, success and wisdom.
      Often used in beauty or anti-aging products. Purple as a soothing and calming effect on people.
Primary color purple company logos

      Blue
      Represents trust, security, stability, peace and calmness.
      Often used in businesses and banks to create sense of security and trust. Blue is the No. 1 preferred color by both men and women.
Primary color blue company logos

      Grey
      Represents neutral, simplicity, calm, futuristic and logic.
      It lacks emotion and is associated with technology, industry, precision, control, competence and even sophistication.
Primary color grey company logos

      Black
      Represents power, luxory, sophistication and elegance.
      Often used to market luxury brands to evoke professionalism, strength, and precision.
Primary color black company logos

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Design Services
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Website Layout Design Web Layout
Select a layout to achieve the customer impact for your website.
Webpage Content Web Colors
Select a color palette with impact for your website.
Change Text Web Fonts
Select a web font pleasing to your customers.
Site Designer Menu Design
Add dynamic menus to add a professional look and feel to your website.
Shopping Cart Shopping Cart
Configure a customized shopping cart for your E-Commerce website.
Edit Content Change Anything and Everything
Expert technical support to assist with website changes.
24x7x365 Support Design Support
Expert technical support via phone, or email.
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