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Web Design Colors
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When you pick the right colors for your website, you are doing much more than just making it appealing, you are
creating a memorable brand. Shoppers poled indicate that 85% place color
as a primary reason for the purchase of a particular product or services. Metrics have shown an 80%
increase in brand recognition when using color. Brand recognition directly links to consumer confidence.
There are 3 main colors you need to consider when designing your website:
- Choose a dominant color as your brand color
- Choose 1 to 2 accent colors to create a color scheme for your website
- Choose a background color to complete your design
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Dominant Color
The dominant website color should be your brand color. The color will help bring out certain emotions or feelings
(passion, excitement, boldness) when people visit your website. The dominant color is the color you want your audience
to remember when they think of products or services. If you already have a company logo, make sure one of the primary
colors of your logo is used as your dominant color for your website.
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| Colors |
Type of Shoppers |
Venue |
Red / Orange
Black
Royal Blue
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• Impulse Shoppers |
• Fast Food
• Outlet Malls
• Clearance Sales
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Navy Blue
Teal
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• Shoppers on a Budget |
• Banks
• Large Depart Stores
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Pink
Sky Blue
Rose
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• Traditional Shoppers |
• Clothing Stores |
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Personality of Color
You can also use various colors to your advantage so you can attract the type of customer you want.
However, if you do not have a dominant brand color in mind yet, keep in mind, colors HAVE meaning.
How to choose the right color for your website. Big companies do not pick their dominant color or brand colors by accident.
The dominant or brand color is strategically chosen to be used as part of their branding and marketing initiatives.
Different colors have the abilities to attract specific types of customers, and can even alter consumer behaviors.
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Green |
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Represents wealth, health, tranquility, and nature.
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The easiest color for the eye to process, so it has relaxation effects. Green is the No. 2 most preferred color by both men and women.
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Yellow |
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Represents youthfulness, optimism, and cheerfulness.
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Often used to grab the attention of the audience. Yellow can put a strain on the eyes, so you want to use it sparingly.
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Red |
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Represents passion, energy, urgency, excitement, vibrancy and danger.
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Often used to create urgency for people to buy. Effective in triggering strong emotional reactions. Restaurants use it to stimulate appetite.
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Purple |
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Represents royalty, wealth, success and wisdom.
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Often used in beauty or anti-aging products. Purple as a soothing and calming effect on people.
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Blue |
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Represents trust, security, stability, peace and calmness.
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Often used in businesses and banks to create sense of security and trust. Blue is the No. 1 preferred color by both men and women.
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Grey |
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Represents neutral, simplicity, calm, futuristic and logic.
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Often it lacks emotion and is associated with technology, industry, precision, control, competence and even sophistication.
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Black |
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Represents power, luxury, sophistication and elegance.
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Often used to market luxury brands to evoke professionalism, strength, and precision.
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